Welcome to the Junk Drawer. The Island of Misfit Toys.
Where all the darlings I couldn’t bear to kill can roam free.
The Ask: Create a brand act for Mattel’s social good mission: providing unforgettable memories for kids through play.
Rehab for iPad Kids.
Screen Sobriety Tokens
Art Director: Tommy Legg
Everyone - everyone - has a Scottish Highlander inside them: a cooler, more rugged alter ego that rebels against polite society.
Unleash Your Inner Highlander
**D&AD New Blood Submission**
Brand Manifesto
Social Video
Team:
Art Director: Becka Hammond
Art Director: Julie Musarra
Co-Copywriter: Cameron Sharer
Creative Brand Manager: Vivian Tran
The Ask: Create a video finding a reason to love a disliked product. We landed on Licorice Twizzlers.
Idea: Give an emotional center to the unpopular Licorice Twizzler, and create a mascot for anyone who has ever felt like a ‘weirdo’ or misfit.
The Misfit of Candy
Art Directors: Morgan MacLachlan & Caroline Hastings
Experience Design & Editing: Travis Fairman
Strategist: Jo Rozycki
Weed’s Best Bud
Everyone knows the US won’t win the World Cup.
So find yourself a way - any way - to justify rooting for a more victorious team.
If You Can’t Beat Them, Join Them
Art Director: Lindsey Evans