NARCAN
Protect social drug users aged 18-30 from fentanyl poisoning by positioning Narcan as an essential party-favor.
(Narcan nasal spray is the life-saving antidote to fentanyl poisoning. Historically it has required a prescription, but it was just approved by the FDA to be sold OTC.)
Life of the Party.
Brand Manifesto Video
Out-of-Home Campaign
Social Postings
Lucid Dreams: Fundraiser Music Festival
Narcan will sponsor a fundraising festival where all proceeds would go towards harm reduction organizations, and increasing Narcan accessibility through distribution.
TAO Group Hospitality: Skip The Line
TAO Group operates several premium nightclubs across New York, Chicago, Las Vegas, Miami and Los Angeles.
In a promotional offer with Narcan, if you arrive to any TAO venue with Narcan, you can cut to the front of the queue - and get the party started faster.
Narcan Solo Cups
Narcan-branded solo cups with the reminder to ‘BYO Narcan’ will be available for purchase at grocery stores, 7-11s and liquor stores - where people go to stock up for a night out.
Party Kits
Narcan-sponsored Party Kits will be also available at convenience stores where people stock up on party supplies, with all the party essentials - including Narcan - packed inside.
Nightclub Vending Machines
Lyft x Narcan: Social Challenge
To incentivize people to buy Narcan before a night out - and normalize it in a party environment - Narcan will pay for a free weekend Lyft ride for those who post on Instagram with Narcan at a pre-game.
