NFL

Just like how every player brings something to the team, every NFL fan brings something to the viewing experience.
It’s time to spotlight the under-appreciated, casual fans.

(Because they’re a good time. And they always bring dip).

NFL x Bleacher Report: National Fan League

Introducing an online betting pool in collaboration with Bleacher Report and Fanduel. Casual fans can vote in various polls in non-athletic categories of an NFL game, and win money if they correctly predict the most popular outcome.

Fans can play against their friends or the country for a chance to win money if they correctly predict the most popular outcome.

The Huddle: Super Bowl Commentary Show

Finally, ‘sports’ commentary for casual fans.

Join Andy Cohen, Mindy Kaling, Erin Andrews & The Rock in their Super Bowl viewing suite for five minutes at the end of every quarter. They will comedically recap the game highlights in their own voices, while chatting pop culture, current affairs and their personal lives.

Merch

Art Director: Morgan MacLachlan

Art Director: Eleni Alafoginis

Co-Copywriter: Lucie Desvallees

Strategist: Shaunda Lambert-Gary