KRYPTONITE
When your bike gets stolen, it misses you - nobody knows how to take care of it like you do.
Love it? Lock it.
Brand Act: Have You Seen My Cyclist?
Brand Act: Pop-Up Arcade-Style ‘Oujia Boards’
Social Media Stunt
Kryptonite will pose as a seller and buy back stolen bikes from popular resell platforms, Facebook Marketplace and Craigslist.
Art Director: Jackie Delso